Some good reasons why you need to blog:
♦ Your blog fuels SEO.
♦ 70% of businesses who blog acquire more customers.
♦ Your blog is the heart of all of your content marketing efforts.
♦ It gives your company a voice.
♦ Blogs share your expertise.
♦ A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.
♦ It can also be fun.
♦ Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.
♦ A blog keeps you focused on your content marketing strategy.
♦ Blogging sharpens your business focus.
♦ Blogs are cost-effective marketing investments.